7 Key On-Site SEO Ranking Factors To Consider For Your Website 

 April 25, 2022

According to a survey, 57% of online digital marketing geeks believe on-page content development is the most effective SEO tactic.

This shouldn’t come as a surprise when Google itself has been emphasizing several on-page SEO factors as the algorithm’s being constantly improved.

You can’t afford to miss out on one key factor because it could be the deciding ranking factor between you and your competitors.

But when the on-page SEO checklist is so big, your way forward is to take care of the most important ones first.

This post will discuss the seven key SEO factors you must consider for your website if you are really serious about climbing to the top of search engine rankings.

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1.Title Tag

Though they are small, title tags can be a decisive ranking factor. A title tag tells the algorithm what the page is about. Yet, despite being an integral part of the on-page SEO checklist, it’s often ignored.

Here are some ways to create optimized title tags and improve your chances of getting ranked on Google:

  • Use only one title tag per page
  • Place top-performing keywords in this tag – if they make sense!
  • Keep it under 70 characters, including spaces
  • Avoid using stop words
  • Don’t use the same tag on multiple pages
  • Avoid keyword stuffing

2.Page URL

What’s your usual approach when it comes to creating page URLs? Do you usually stuff those with keywords, or with characters that don’t make any sense?

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While it’s not paid any attention while browsing a page, nobody would share a URL on social media or via another channel when it’s not clear by the looks of what it is about.

A clean, readable URL beats the messy one by far.

Some best practices for creating a page URL include:

  • Use HTTPS protocol
  • Hide the www prefix
  • Edit the page URL to be relevant
  • Keep it short and simple
  • Use primary keywords
  • Use hyphens to separate words
  • Eliminate stop words

3.Images

Often regarded as a key part of the User Experience, images can be a ranking factor for your website. Blog posts and articles that contain relevant images have been proven to outrank plane content.

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You can optimize your images by:

  • Targeting keywords in the filename of your image
  • Using appropriate ALT tags
  • Reducing the size of the image
  • Using media queries to make those images responsive

So don’t just add images, but also optimize them. Tell Google what the image is about and improve your chances of getting noticed online.

4.Internal & External Linking

If an authority website quotes another site in a similar niche, it’s considered a relevancy and authenticity signal by Google. Also known as backlinks, these external links can be really handy when it comes to boosting the visibility of your site.

Just audit the website on the first page of Google against any random query; the websites at the top have more backlinks than those at the bottom. Hence, backlinks are of great importance.

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While it’s illegal to buy them, you can certainly win quite a few of them by preparing quality content.

The same is true for internal links. They tell Google that the content on your website is relevant to each other and thus interconnected by some means.

Link high-authority pages to new ones to improve their rankings. Also, link deep so the average session time of a user can be extended to a greater length.

5.Improve the Page Loading Speed

On many occasions, Google has highlighted the importance of page speed. The faster it loads the lower the bounce rate and thus, prolonged user stay serves as the ranking signal for the algorithm.

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Statistics tell us that if a website is taking longer than 4 seconds, 75% of its traffic will bounce back. The ideal page loading speed is 2 seconds. If your website is taking longer than 2 seconds to load, you need to fix it.

To improve your website’s loading speed:

  • Compress the image file size
  • Remove bad codes
  • Use premium hosting services
  • Sign up for Google PageSpeed and work on your website

6.Content Audit

Duplicate content on your website is like poison for SEO. It instantly kills your website’s credibility. And while all content creators are focused on creating content, they often end up duplicating someone else’s content – consciously and unconsciously.

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At the same time, it’s crucial to audit content. Is it achieving goals and gaining ROI? If not, you need to point out the potential flaws and improve them. Make sure you have used the right keywords in the right hierarchy, thereby maximizing the chances of ranking pages against the relevant queries.

7.Meta Descriptions

Though a meta description is a key part of SEO, it’s often ignored. A meta description is a snippet of text that appears in the SERP until the title of your page. And this description briefs the user on what the page is about.

A well-written meta description will compel more people to click on the page. At the same time, if you use primary keywords in the description in a natural way, your meta description will help in Google ranking as well.

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Final Thoughts

On-Page SEO is the key to higher rankings and conversion. When done right, these small tweaks and efforts will yield great results for your business.

And if you don’t want to fall behind in it, hire an SEO agency in Dubai to manage SEO for your online business.

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